Data Quality Knowledge Center

Welcome to our data quality Knowledge Center! We hope you find something interesting to read, watch and share.

  • The Current State of Data Quality

    The Current State of Data Quality

    Two out of three marketers report that data quality problems are hampering their marketing efforts. Sound familiar? Learn about the current data quality landscape in this commissioned study.

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  • [Infographic] Trends in Data Backed Content Survey Insights

    [Infographic] Trends in Data Backed Content Survey Insights

    The current data quality landscape is a bleak one, full of cliffs and pitfalls formed by incorrect or inaccurate information, duplicate data, and organizational blind spots.

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  • 6 Symptoms and 7 Solutions to Stress and Burnout in Business

    6 Symptoms and 7 Solutions to Stress and Burnout in Business

    Most business leaders and entrepreneurs have a passion for what they do, but if the passion is not tempered by periods of rest and recuperation, burnout is inevitable. Burnout is a common reason why b

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  • RingLead Hewlett Packard CaseStudy

    RingLead Hewlett Packard CaseStudy

    Learn how Aruba, a Hewlett-Packard company, used RingLead Data Management Soultions to save $100,000 on Marketo while increasing web-to-lead conversion 307%.

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  • The Best Salespeople Use These 7 List Views and Reports To Dominate Prospecting

    The Best Salespeople Use These 7 List Views and Reports To Dominate Prospecting

    Most CRM’s have so much data that it’s easy for salespeople to waste time on the wrong list. It’s important to become proficient in list building if you want to dominate prospecting. These 7 list...

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  • Why You Should Move to the Cloud

    Why You Should Move to the Cloud

    Everything now is about the cloud. How to store and retrieve information efficiently. How to back up and secure cloud based databases. How to integrate applications, systems, and platforms with...

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  • War Over Cloud Storage: IBM Prepares for Big Data

    War Over Cloud Storage: IBM Prepares for Big Data

    The world’s largest tech companies are battling over real estate in the cloud. Whichever company can compile the most data centers will have a competitive advantage in providing efficient data...

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  • How to Build a Lead Scoring Program

    How to Build a Lead Scoring Program

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  • Data experts: Yes, Hillary’s emails can be deduped in 9 days

    Data experts: Yes, Hillary’s emails can be deduped in 9 days

    The FBI reviewed all of the 650,000 emails from the laptop belonging to ex-Congressman Anthony Weiner. Read about how they were able to finish the process so quickly. FBI Director James Comey...

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  • Data Discussions: Tom Redman

    Data Discussions: Tom Redman

    Welcome back, data provocateurs! This recording is the second segment of our data discussion with Tom Redman about his new book, Getting in Front on Data. Tom discusses different themes about...

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  • Don’t Delay: Combat Data Decay

    Don’t Delay: Combat Data Decay

    Data decay plagues every single business. Under normal circumstances, around 25-30% of your database will be bad in a year! Data doubles in size every 12-18 months, according to Sirius Decisions....

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  • [Infographic] 5 Different Personalities During Data Projects

    [Infographic] 5 Different Personalities During Data Projects

    It has been said that problems in data or IT projects are caused by technical issues 10% of the time, and by people 90% of the time.

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  • [Infographic] Data Decay: Why Your CRM Data Sucks

    [Infographic] Data Decay: Why Your CRM Data Sucks

    Contact data decays over time. So what is the health status of your CRM data? Don't be plauged by Data Decomposition in this infographic.

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  • [Infographic] 6 Steps to Data Quality in Marketing Automation

    [Infographic] 6 Steps to Data Quality in Marketing Automation

    Ensuring data quality in your marketing automation efforts is a process. Learn how in this easy to follow infographic.

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  • [Infographic] 4 Key Steps to Successful B2B Webinars

    [Infographic] 4 Key Steps to Successful B2B Webinars

    Webinars are a heavyweight channel that can dramatcially imapact the success of you demand generation efforts.

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  • [Infographic] 5 Smart Referral Selling Steps

    [Infographic] 5 Smart Referral Selling Steps

    Referral selling is all about helping you acquire new customers by utilizing a crucial asset: your past and existing customers.

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  • AI By Einstein: Use All That Data

    AI By Einstein: Use All That Data

    Dreamforce 2016 is officially behind us, and Salesforce didn’t miss a beat with the roll out of Einstein. The entire event was based around the launch of the integrated Artificial Intelligence...

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  • [Infographic] The True Cost of Bad (And Clean) Data

    [Infographic] The True Cost of Bad (And Clean) Data

    Bad data runs rampant throughout many organizations, ranging from incorrect information, missing information, inaccurate information and outdated data.

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  • Data Discussions with Tom Redman

    Data Discussions with Tom Redman

    Welcome, data provocateurs! This recording is the first segment of a discussion with Tom Redman about his new book, Getting in Front on Data. Over the course of this week we’ll attach another...

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  • Data Preparation: Dealing with All That Data

    Data Preparation: Dealing with All That Data

    There is more data than ever. How do you use it? Technology, software, and data have converged to propel the world into the Digital Era. Artificial intelligence and the Internet of Things have...

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  • Real-Time Data Operations With Capture

    Real-Time Data Operations With Capture

    Does your sales team waste large portion of the day researching contact information? Every salesperson knows this pain. Good quality contact information is hard to come by, especially for B2B...

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