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  • How to Build a Lead Scoring Program

    How to Build a Lead Scoring Program

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  • The Current State of Data Quality

    The Current State of Data Quality

    Two out of three marketers report that data quality problems are hampering their marketing efforts. Sound familiar? Learn about the current data quality landscape in this commissioned study.

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  • AI By Einstein: Use All That Data

    AI By Einstein: Use All That Data

    Dreamforce 2016 is officially behind us, and Salesforce didn’t miss a beat with the roll out of Einstein. The entire event was based around the launch of the integrated Artificial Intelligence...

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  • Data Preparation: Dealing with All That Data

    Data Preparation: Dealing with All That Data

    There is more data than ever. How do you use it? Technology, software, and data have converged to propel the world into the Digital Era. Artificial intelligence and the Internet of Things have...

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  • Real-Time Data Operations With Capture

    Real-Time Data Operations With Capture

    Does your sales team waste large portion of the day researching contact information? Every salesperson knows this pain. Good quality contact information is hard to come by, especially for B2B...

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  • Guide to Data Reintegration

    Guide to Data Reintegration

    Data Reintegration is the process of layering modified data over the original dataset; or combining data from various sources  into valuable, actionable information centralized under one database....

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  • 4 Challenges Linking Leads-to-Accounts

    4 Challenges Linking Leads-to-Accounts

    Many problems arise when trying to analyze and channel inbound lead flow. It starts with the quality of your CRM data, which should be the first issue you solve.  The amount of data in your CRM is...

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  • The Data Report: How Businesses See Returns with Quality Data

    The Data Report: How Businesses See Returns with Quality Data

    INFOGRAPHIC: How Data Quality is Affecting Sales and Marketing. Data: it powers everything from space programs to social media apps.  It forms the basis of your demand generation strategy by...

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  • How to Start Simple with Content Marketing

    How to Start Simple with Content Marketing

    62% of companies say content marketing is the single most valuable tool to generate new leads. Yet, most content marketing efforts are ineffective. Find out why. Breakdown Planning Stage: Build a...

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  • The Correct Data Cleaning Tool Will Save You Time and Money

    The Correct Data Cleaning Tool Will Save You Time and Money

    Good customer data is hard to find and maintain. If you look at sales reps’ stats, you’ll find that more than 20% of their time is consumed doing research and finding data. But data is changing...

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  • List Uploads in Salesforce: How to Prevent Duplicates & Link Leads to Existing Accounts

    List Uploads in Salesforce: How to Prevent Duplicates & Link Leads to Existing Accounts

    If you’re a longtime Salesforce user, you know that linking or converting leads into existing accounts is a manual and painful process. Here is a link to a Salesforce solution that explains how to...

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  • How to Link Marketo Leads to Salesforce Accounts

    How to Link Marketo Leads to Salesforce Accounts

    Marketo is a Lead management software that integrates with Salesforce. Marketo best practices state that all new Leads should be input into the marketing system first and then synced to...

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  • ​3 Game-Changing Salesforce Admin Activity Hacks

    ​3 Game-Changing Salesforce Admin Activity Hacks

    I was excited and honored to be part of a packed RingLead webinar with fellow Salesforce MVP, Jarrod Kingston of Appirio, to present our latest and greatest hacks on Salesforce Activities, a...

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  • Wine, Chocolate and Data

    Wine, Chocolate and Data

    Successful sales and marketing professionals need data to drive more business. They are always on the lookout for the best companies to target and in search of the right people to reach out to....

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  • 3 Common Salesforce and Marketing Automation Mistakes

    3 Common Salesforce and Marketing Automation Mistakes

    All too often, standard web Leads are about the only object set up to automatically pass from your marketing automation system into Salesforce. However, there are many more opportunities for...

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  • How to Implement Salesforce: 8 Key Steps

    How to Implement Salesforce: 8 Key Steps

    Salesforce is a powerful platform with unlimited possibilities. If you are reading this, you’re likely in charge (or interested in being in charge) of a Salesforce implementation. This is great...

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  • The True Cost of Bad (And Clean) Data

    The True Cost of Bad (And Clean) Data

    Bad data runs rampant throughout many organizations, ranging from incorrect information, missing information, inaccurate information and outdated data. This bad data can be more than a thorn in...

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  • Why Your Data May Be Heading Out to Sea [INFOGRAPHIC]

    Why Your Data May Be Heading Out to Sea [INFOGRAPHIC]

    Jumping ship? After only six months, your data may be heading out to sea. Learn why in this infographic and solve this problem by clicking here: http://ww2.ringlead.com/DataSuiteLaunch_Profiler_Over

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  • 5 Salesforce Admin Tricks You Didn’t Know About

    5 Salesforce Admin Tricks You Didn’t Know About

    Maybe the title is a little dramatic, since there is a chance you know about some of these Salesforce tricks, but I bet you don’t know all of them! If you do, I’ll give you your money back. Here...

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  • [Infographic] 5 Different Personalities During Data Projects

    [Infographic] 5 Different Personalities During Data Projects

    It has been said that problems in data or IT projects are caused by technical issues 10% of the time, and by people 90% of the time.

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