Demand generation marketing requires attention to detail on an incredible array of tactical elements. The details are what determine campaign success or mediocrity. There are many symptoms and contributing factors to poor performance.
- Email open rates can be strong but call-to-action conversions are poor.
- New assets aren’t generating the inbound interest or lead conversions.
- Event registrations are below the target goal.
Critical reviews help identify details that can impact a campaign before a launch. Analyzing the details in an active campaign can help marketers decide a course correction if tactics aren’t performing well. Reviews should be a standard practice even if campaigns and programs are performing well. Where B2B marketers ignore the details, customers will notice. Performance can improve with some extra effort and attention to detail.
The fundamentals of good marketing are in play. New shiny technology platforms won’t help a set of poorly developed campaign tactics. Campaigns only work with a well-planned strategy and excellent execution.
RingLead and Heinz Marketing want to share this infographic with 10 details that can skyrocket your campaign response rates.
Learn how to manage your emails with Salesforce in ebook below.