Ensuring data quality in your marketing automation efforts is a process. It requires you to think through your data, have a planned approach, understand your data sources and systems, and control new data inputs. The best strategy is to become a data quality champion in your organization, work closely with, and train, your counterparts in sales, customer service, etc., so that everyone is aware of the data on a regular basis.
In working with RingLead, we pulled together this helpful infographic covering the stats and figures around data quality in marketing automation, as well as my six-step program to clean data in Marketo. Read it, share it, and let me know what steps you take to achieve complete data quality.
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