INFOGRAPHIC: How Data Quality is Affecting Sales and Marketing.
Data: it powers everything from space programs to social media apps. It forms the basis of your demand generation strategy by enabling you to reach the right person at the right time with the right message. Data is your priceless window into the world of your customers. Your direct connection to new, potentially valuable and mutually beneficial, relationships.
The difference between good data and bad data is enormous, however.
RingLead commissioned Canam Research to survey sales and marketing professionals about the role data quality plays in their organizations, both in their strategic planning and in the execution of their missions. What we learned shines a fascinating light onto how businesses can get more efficiency, value, and insight from their prospecting data.
Check it out!
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