​The Evolution of the Marketing Automation Industry

April 28, 2015 RingLead Inc

While it may appear to have blossomed overnight, the marketing automation industry has been evolving and pivoting for over two decades.

Over the past few years, we’ve seen over $5.5 billion worth of acquisitions made in the marketing automation industry, which is unsurprising given that vendor revenues have grown from $225m to $1.65 billion in just five years.

In the following infographic by Marketing Automation Insider, we get a glimpse into the rise of marketing automation – from the industry’s humble beginnings to becoming one of the most important marketing trends of 2015.

 

 

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