Marketing

  • The Current State of Data Quality

    The Current State of Data Quality

    Two out of three marketers report that data quality problems are hampering their marketing efforts. Sound familiar? Learn about the current data quality landscape in this commissioned study.

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  • How to Build a Lead Scoring Program

    How to Build a Lead Scoring Program

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  • The Correct Data Cleaning Tool Will Save You Time and Money

    The Correct Data Cleaning Tool Will Save You Time and Money

    Good customer data is hard to find and maintain. If you look at sales reps’ stats, you’ll find that more than 20% of their time is consumed doing research and finding data. But data is changing...

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  • 5 Smart Ways to Maximize Marketing with Social Data

    5 Smart Ways to Maximize Marketing with Social Data

    Social media provides marketers with more data than ever before, and it’s all delivered in real time. I recently teamed up with B2B marketing speaker and author, Paul Dunay, on a RingLead webinar...

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    Your quest for better data starts here!

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  • 7 Tips to Avoid Bad Data in Marketo

    7 Tips to Avoid Bad Data in Marketo

    As a Marketo user and Champion for three consecutive years, I have been developing tips and tricks to data quality in Marketo for a long time. At the 2015 Marketo Summit, fellow Marketo Champion,...

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  • ​Marketing Experts Answer Your Burning Questions About Social Data

    ​Marketing Experts Answer Your Burning Questions About Social Data

    In a recent RingLead webinar, Jeff Soriano, Director of Demand Generation at SocialFlow, and Paul Dunay, award-winning B2B marketing expert and author, discussed the importance of social data for...

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  • ​How Does Your Lead Scoring Program Stack Up?

    ​How Does Your Lead Scoring Program Stack Up?

    According to a Lattice Engines study, 44% of B2B marketers are doing lead scoring. But 32% say their lead scoring programs are ineffective. How does your program stack up? The strength of your...

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  • ​7 Steps to Create Your First Marketo Webhook

    ​7 Steps to Create Your First Marketo Webhook

    Marketo is a proven leader in marketing automation, and is an indispensable tool for marketers. However, while many marketers are using this robust platform, they may not be tapping into a huge...

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  • 12 Steps to Setting Up Your Marketing Attribution in Marketo

    12 Steps to Setting Up Your Marketing Attribution in Marketo

    Marketing attribution is a frequently discussed topic among marketing automation professionals and vendors. Yet it is a challenge to achieve an attribution system that takes into account touches,...

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  • Why Your Data May Be Heading Out to Sea [INFOGRAPHIC]

    Why Your Data May Be Heading Out to Sea [INFOGRAPHIC]

    Jumping ship? After only six months, your data may be heading out to sea. Learn why in this infographic and solve this problem by clicking here: http://ww2.ringlead.com/DataSuiteLaunch_Profiler_Over

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  • AI By Einstein: Use All That Data

    AI By Einstein: Use All That Data

    Dreamforce 2016 is officially behind us, and Salesforce didn’t miss a beat with the roll out of Einstein. The entire event was based around the launch of the integrated Artificial Intelligence...

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  • The Data Report: How Businesses See Returns with Quality Data

    The Data Report: How Businesses See Returns with Quality Data

    INFOGRAPHIC: How Data Quality is Affecting Sales and Marketing. Data: it powers everything from space programs to social media apps.  It forms the basis of your demand generation strategy by...

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  • 7 Tips to Optimize Your Blog for Lead Generation

    7 Tips to Optimize Your Blog for Lead Generation

    Blogs are not merely a source of content. They’re an opportunity to influence public opinion about your brand, and build trust with the customer. The best blogs position the company as a thought...

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  • List Building: How to Build the Best Lists EVER

    List Building: How to Build the Best Lists EVER

    This ebook will discuss the steps necessary to build complete, clean lists.

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  • [Infographic] Trends in Data Backed Content Survey Insights

    [Infographic] Trends in Data Backed Content Survey Insights

    The current data quality landscape is a bleak one, full of cliffs and pitfalls formed by incorrect or inaccurate information, duplicate data, and organizational blind spots.

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  • How to Use Data for Better Content Marketing

    How to Use Data for Better Content Marketing

    There are many different tools to use data to improve content efficacy. However, most marketers waste time and resources trying to acquire every new gadget in the ever-expanding MarTech stack. In...

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  • How to Link Marketo Leads to Salesforce Accounts

    How to Link Marketo Leads to Salesforce Accounts

    Marketo is a Lead management software that integrates with Salesforce. Marketo best practices state that all new Leads should be input into the marketing system first and then synced to...

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  • 3 Cool Things To Do with Marketo Webhooks

    3 Cool Things To Do with Marketo Webhooks

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  • Wine, Chocolate and Data

    Wine, Chocolate and Data

    Successful sales and marketing professionals need data to drive more business. They are always on the lookout for the best companies to target and in search of the right people to reach out to....

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  • Dear VP Marketing, This Is Why Your Team Wants Data Cleaning

    Dear VP Marketing, This Is Why Your Team Wants Data Cleaning

    Dear VP Marketing, Your team doesn’t want to clean up your database just to have busy work. Trust me, they have enough to do already. What they want is to be more efficient. Right now, they’re...

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