How to Overcome Your Data Quality Superstitions
Are you fearful that trying to fix your company’s data quality issues will result in 7 years of bad luck? Too often, data quality superstitions lead to paralysis by analysis. You don't need a rabbit's foot to make progress with your data management strategy, you just have to separate fact from fable. Donato Diorio and Michael Farrington, two experts in CRM and marketing automation technology, dispel several common data superstitions providing tangible and actionable advice to ensure “good luck” for all who rely on your data.