Best MarTech Strategies for High Growth Companies
Hosted by RingLead with panelists from AdRoll, NewVoice Media, and Marketo Tackling Issues at the Intersection of Marketing and Technology… • Vendor Analysis - What is your blueprint for the perfect MarTech Stack ? • Capabilities - What features, tools, and functionalities are a must have in your stack? • Marketing Vs. Sales - How do you manage/staff your marketing and sales stacks and where they integrate? • Budgeting - What percentage of a company's revenue should be allocated to marketing technology? • Metrics - What KPI's should you be tracking and how will your MarTech Stack improve performance? • Account Based Management (ABM) - What technologies impact ABM sales efforts?