Russ Artzt: Why SAAS Companies Need Full Time UI Designers
Russ Artzt, the Executive Chairman of RingLead and Founder of Computer Associates, Explains Why SAAS companies need full-time UI designers. "we have a UI designer who does nothing but customer experience, and you need it, and I'm seeing a lot of startups doing that today. Not just the big companies, the startup companies are doing it because they recognize the value of consumerizing the enterprise software. It's very important and it's become more and more important, so I see the trend is to emphasize it more and more to the point where some companies hire consultants to do UI design, but the smarter companies are hiring them permanently, keeping them on staff, because you're never done. Your product's never done. You're doing new releases and for every new release very often you're going to need a new UI design, so it's more efficient to have them on staff, and that's what I have"